27 best ecommerce website design examples (and why they work)

KETNIPZ is an Instagram comic turned brand empire created by Harry Hambley. You can find Bean, the main character, on murals around the world, throughout social media, and even tattooed on the bodies of fans. KETNIPZ’s website design reflects Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates to align product launches with upcoming holidays.

Ketnipz Website design

2. Fred Jourdain
It’s hard to find the best way for creators to sell their art online, but Fred Jourdain’s ecommerce website does it right. His homepage banner rotates through his latest and greatest pieces. You can also find interviews on the website and read more about the inner workings of how he creates his art. Between scrolling through interviews, art books, and different projects and publications, you can’t help but stay intrigued by the artist just from landing on his online store.

Fred Jourdain ecommerce site

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3. Pura vida bracelets
To foster trust, jewelry retailer Pura Vida Bracelets showcases five-star product reviews from thousands of customers on its landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost.

Media mentions for pura vida

Its products are the star of the site, photographed in a way that makes them vibrant and detailed so customers love what they see.

Pura Vida Bracelets website design example

Again, Pura Vida Bracelets sticks with the powerful and simple CTA Shop Now to get customers clicking. It highlights free shipping at the top of the page (79% of US consumers say free shipping makes them more likely to shop online). It also has a cool chat bubble in the bottom-right corner for shoppers to click and get help whenever they need it.

MVMT’s core brand value, “Style shouldn’t break the bank,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on the homepage so people can quickly check the latest designs.

MVMT ecommerce site example

5. The Paper Cub Co.
The Paper Cub Co. keeps it simple on its ecommerce site with a design that’s clear, simple, and shows its products in the best light. Eye-popping colors and playful photography showcase The Paper Cub’s brand and keeps you interested in browsing its bestseller thank you cards, checklists, postcards, and more.

Paper Cub ecommerce site

6. Verve Roasters
Like Pura Vida Bracelets, Verve Roasters uses five-star reviews to build trust throughout its ecommerce website.

Verve roasters

The online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page. For example, it promises to be “classic and delicious” and delivers on this expectation through evocative word choice, such as “the sweetness of golden marmalade.” A free shipping offer paired with the ability to add products to your cart from the get-go gives customers all the more reason to buy.

7. Allbirds
Sustainable apparel store Allbirds reinforces itself as a brand eco-conscious shoppers can trust through the targeted language in its copy, such as “Made with natural materials.” Trust is also achieved through its Certified B Corporation certificate.

Allbirds ecommerce website design

Its products are the first thing you see on the page, worn by models that fit with Allbirds’ target market, making customers think, These are my kind of clothes. Allbirds also highlights its favorite picks, using vivid words to encourage click-throughs.

There’s nothing fancy about Allbirds’ call to actions (CTA). That’s the point. Shop Men and Shop Women makes it super clear what to do next.

8. Hardgraft
Hardgraft design example

The minute you visit Hardgraft’s ecommerce store, you know if it’s for you or not. Its messaging builds trust with buyers who want luxury goods and appreciate rugged, earthy aesthetics. The homepage design is simple and offers visitors an endless scroll through its beautifully photographed products.

Hardgraft’s product pages are on point, with crisp, bold images that share important product features and value propositions encouraging shoppers to buy. And it offers safe, worldwide shipping so it doesn’t deter international visitors from exploring its store.

9. Topo designs
Outerwear shop Topo Designs uses images that resonate with its target market—young and stylish outdoor enthusiasts—while using unique backgrounds to stand out from other outerwear brands. Its website has great top navigation so you can quickly find what you’re looking for.

Topo design online store

Another key website design best practice is how the brand incentives sales. It highlights free shipping on US orders of more than $50, as well as on returns and exchanges. The brand also offers a newsletter signup CTA incentive of a 15% discount, compelling customers to take action.

10. Alice + Whittles
Sustainable shoe store Alice and Whittles masters trust-building by promising customers a super-easy shopping experience. It highlights its shipping and returns policy, plus an option to pay in installments if shoppers don’t have the cash upfront.

Alice and Whittles website

It also includes a chatbot on the landing page for shoppers to get quick answers to their questions, solidifying trust and encouraging them to buy.

The addition of a Last Chance menu widget adds urgency to the buying process, making shoppers think, I need to purchase these items before they are gone forever.

11. Chubbies
Chubbies has built a following of men who love short-shorts. The website design is key in that it evokes Chubbies’ brand values with captivating product photography and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier.

Chubbies online website

Read more: Business Name Ideas: Name Generators, Tips, and Examples

12. KITH
KITH’s homepage design grabs your attention the minute you land on it. Shoppers are met with a brand video and a harmonic, sleek color palette of white and black. The site feels clean, yet sparks interest so you want to explore different menu options like (of course) clothing, but also treats and content such as lookbooks, films, journals, and more. KITH’s catalog is big, but categories are still presented in a way that lets you quickly explore and find what you’re looking for.

KITH ecommerce website example
Shopify Compass Course: How to Design Your Online Store

Creative director Stephan Peralta demonstrates how to design a brand people love and an online store even the most casual browsers want to buy from.

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13. Subtle Asian Treats
Subtle Asian Treats is a top Shopify dropshipping store that sells handpicked plushies and other kawaii merchandise, like AirPod and iPhone cases. The site is easy to navigate, letting customers quickly access shipping FAQs, pricing discounts, and customer reviews.

Besides the overly cute products, Subtle Asian Treats builds trust with visitors by showing a personal note from founder Laura Chang and user-generated content from its Instagram feed. Also, rather than sign up for an email marketing list, it gives you the option to sign up for a text VIP club to receive exclusive deals and discounts.

Subtle Asian Treats
14. Modern Urban Jungle
Modern Urban Jungle is a go-to store for plant lovers. The site has a fresh and engaging overall design with a welcoming color scheme and beautiful photography. From the layout to the product images, this ecommerce store’s design rounds off its brand promise of bringing the outside in with decor, homewares, and gifts.

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